WORDS CAN BE ELUSIVE

 

Especially when we are putting pen to paper or keyboard, to talk about our accomplishments. It requires focusing on ourselves and saying it with humble yet confident finesse.

 

Turning all the details into a story that captivates is even more elusive.

 

Taking that story and spinning it into a blueprint for your brand is another daunting time consuming task. It's sort of like taking the colors of your world and painting them on everything from your business cards to your website.

 

It is a lot to think about. That necessary cohesion between your words and your brand. Your story and your image.

 

As a writer and artist I can visualize the end result. As if I am putting the puzzle together in my head.

 

I love words. I love color. I love creating. I love the exquisite details and nuances that go into captivating an audience with my words.

 

So, for me, it's a passion.

 

But for those that are, shall we say, a little less in the graphic and written word mindset, it can be a nightmare. Writers block is a thing. And so is the threat of turning off your audience with poorly written content and copy.

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And you guessed it, that is exactly where I come in.

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I'll take your pain points and weave them into a neat and tidy package that gives you back some of your time.

 

And will help lead more clients or customers to your door.*

 

You'd be surprised what can unfold in a 45 minute Discovery Session - Consultation about your business with an empathic wordsmith. One that sees things a bit differently than most.

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After the Discovery Session if we agree to move forward, together we'll create a glide path and paint a picture of your vision that will help you stand out and leave your mark. Whether it's succinct copy or content meant to persuade, I'll find your words for you.

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Although the consultation comes without charge or obligation, I do have a brief "get to know you" application that is required prior to scheduling our appointment. (Find it here) 

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The "why" of it.

 

By providing a little upfront information about your business and pain points, we can maintain a strategic focus during our meeting. I can assure you that you will walk away with, at the very least, a better frame of mind and a few tips on how to improve your content and copy. You will see the connection between your story/voice and your brand.

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Time is precious though, so this isn't just a call for curiosity seekers. It is an investment in your business or journey as a freelancer/solopreneur.

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If you choose not to go the DIY route and prefer not to carry on handling everything yourself, I can help you implement your new glide path. I can also facilitate a maintenance plan that will help lead to your success.* 

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If there is anything I need to move forward, once we have had our Discovery Session, I will provide you with the details. All necessary information will be required prior to our final agreement for services to be rendered.

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A little more on why all the details are vital.

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I've been know to say a great cup of tea is an art. It starts with the right type of tea leaves. And culminates in the properly sweetened liquid swirling its way to the bottom of your cup.

 

It takes a perfectly nurtured crop harvested with impeccable timing. A little elixir that includes the of a sun bright lemon and the nectar of our precious bees mixed delightfully with boiled water and steeped for the precise amount of time. Right down to the vessel you consume it from, each and every ingredient and step makes or breaks the experience.

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Now, if tea isn't your bag (pun intended), you can insert coffee.

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Heck, even I love the smell of those rich beans. Especially when they are ground, blended with water piping hot and drifting through the air. But coffee alone won't do it for me. I need a bit of sweetened cream.

 

Because it's actually not about the drink. It's the process, the experience, the coming together of all the right elements.

 

And that is exactly how one should look at content, copy and branding.

 

So, here's to a cuppa and the art of words!